eyeye was officially launched just over four weeks ago. It feels like we’ve gained a year’s worth of experience in this short time. Working in the field of generative AI means being exposed to rapid technical development. New tools and new possibilities emerge almost daily. And new challenges.
There is a real gold-rush atmosphere. Everyone wants to be part of it. Everyone senses that something fundamental is changing. Prompt artists are coming up with new, often brilliant artwork, which they post daily on various social media channels. Nerds talk shop about the best prompt techniques, while dubious newcomer agencies offer digital campaigns at dumping prices: ‘fast, cheap, AI-based’.
Less AI Hype, More Substance
Hand on heart: In the first five weeks, eyeye has been doing less pitching and more asking. We have spent a lot of time talking to our existing and potential customers, listening and explaining what they can really expect from Generative AI. How they can benefit, how they can reduce uncertainty and strategically utilise the new opportunities. From the outset, our aim was not just to follow trends, but to create real added value. AI as a tool, not as an end in itself.
What particularly characterises eyeye is the combination of human creativity and generative AI. It is a catalyst, not a substitute for creative processes. Artificial intelligence provides the speed and possibilities, while humans provide the ideas and strategic direction. This combination enables us not only to work more efficiently, but also to create more original and effective brand messages.
And somewhere in this turmoil, the customers turn up. Unsure, curious, but also overwhelmed. They ask themselves: What’s happening here? What does this mean for my business? What role does an agency still play when AI is suddenly delivering designs and texts? How do I avoid legal pitfalls?
Beyond Creativity: AI as a Strategic Tool
Generative AI is not only changing creative work, but also the strategic direction of companies. It opens up new possibilities in brand communication, from the development of unique visual content to the optimisation of creative processes. eyeye supports companies in making targeted and effective use of this potential. Creatively and strategically.
Legal Certainty as a Strategic Advantage
We work closely with specialised lawyers to help our clients overcome the uncertainties surrounding the use of AI. Solid educational work is crucial to create trust in this new technology. We see the EU AI Act not only as a regulatory challenge, but also as an opportunity to make the way we work more transparent, ethical and trustworthy.
All the content we produce is not only creative and effective, but also legally secure. Our aim is to offer our clients clarity and create a secure framework for the use of AI. Legal certainty and creative freedom are not mutually exclusive – they complement each other and create new room for manoeuvre.
Cultural Shift: The New Role of Agencies
Generative AI is not only fundamentally changing the tools, but also the way agencies work. Creatives and strategists are evolving from classic idea generators to curators and AI-supported decision-makers. The challenge in future will be to utilise AI in a targeted manner, critically evaluate the results and creatively refine them. A skill that will become the new key competence.
This change opens up enormous opportunities, but only for those who are prepared to embrace this new dynamic. At eyeye, we do not see this upheaval as a threat, but as an opportunity to take creative and strategic work to a new level. Human creativity remains the source. AI is the tool that amplifies and refines it.
GWA AI Whitepaper: Contributing to a Market Overview
At a time when many agencies are still searching for their place in the world of AI, Nina Ireen Haller and Prof Peter Kabel and their team have presented an impressively precise analysis. The new GWA white paper summarises the current situation in the field of generative AI in an objective, fact-based and strategically well thought-out manner. A must-read for anyone who wants to take a serious look at AI and the future of communication.
👉 The GWA whitepaper can be found here.
👉 More about our work with Generative AI.
Even if it seems tricky from time to time, eyeye is on the right track: making brands successful through human creativity, technological innovation and in-depth knowledge of brand and corporate communication.
Would you like to find out more about how you can use generative AI strategically and creatively for your brand? Let’s talk about it – we’ll show you how eyeye uses AI as a tool for effective brand communication.
About eyeye
eyeye is an advertising agency, a modern laboratory and a traditional workbench all rolled into one. Here, the fusion of human creativity and artificial intelligence (AI) creates extraordinary brands and advertising campaigns. Whether you are a small company or a global player, we believe that everyone can harness the power of digital to meet the demands of an ever-changing market.
As an experienced advertising agency, we help businesses on their journey into the digital future. With extensive expertise in artificial intelligence, brand development and communications, we focus on innovative solutions to make your brand distinctive.
Got any questions?
Feel free to contact us. We are here to help.